In an increasingly noisy digital marketing landscape, webinars offer something rare: a highly targeted, interactive, and scalable channel for building meaningful relationships with your audience. Whether you’re generating demand, nurturing leads, or asserting thought leadership, webinars can be a key player in your marketing strategy.
Hannah Scherer, VP of Marketing at BigMarker, shared insights on this exact topic in a DMI-hosted webinar. Drawing from a decade of hands-on experience and data from BigMarker’s top-performing webinars, she revealed practical, proven techniques that any marketing professional can apply.
Webinars can be live or on-demand:
- Live webinars are real-time, interactive sessions that allow attendees to engage directly with presenters and attendees, creating a sense of urgency and community. They are good for real-time interaction and building engagement.
- On-demand webinars are pre-recorded and available anytime, offering flexibility and convenience for audiences to consume content on their schedule. They are good for long-term lead nurturing and content accessibility.
