A new survey from Traackr, the leading influencer marketing platform, found that 51% of influencer marketers track the amount of new creators that they bring into their campaigns and programs. However, only 49% track how many creators they retain, and, even more surprising, only 16% confidently track the number of churned creators.
This explains a key influencer marketing challenge: an over-reliance on acquiring new creators, leading to a significant drain on time, energy, and budget (aka lower ROI).
To help answer this challenge, Traackr launched its new Creator Lifecycle feature, which allows marketers to identify which partners to retain and reacquire/acquire among their brand and their competitors’ entire creator communities.
What is Traackr’s Creator Lifecycle Feature?
Traackr’s Creator Lifecycle feature provides unique data and insights so influencer marketers can get a holistic view of their own and their competitors’ acquired, retained, and churned creators. By leveraging this data, you can easily understand which creators are the best investment in the long term.
