Traackr’s New Creator Lifecycle Feature Helps Brands Sustainably Scale Creator Communities
A new survey from Traackr, the leading influencer marketing platform, found that 51% of influencer marketers track the amount of new creators that they bring into their campaigns and programs. However, only 49% track how many creators they retain, and, even more surprising, only 16% confidently track the number of churned creators. This explains a key influencer marketing challenge: […]